Typography Worksheet:

http://www.csse.monash.edu.au/~cema/courses/CSE5910/lectureFiles/lecture5b.htm

Anatomy http://www.nhsdesigns.com/graphic/typography/anatomy.php

Write out the answers to these questions in complete sentences. 

Label and define all of the above numbers:

1. ascender line - the imaginary line which determines the height of ascenders.
2. base line - the imaginary line on which all characters rest. Descenders hang below the base line.
3. ascender height - the x-height plus the height of the ascending stroke. It’s the distance between the base line and the ascender line.
4.  cap height - the height of capital letters. It is the distance between the base line and the cap line.
5.  descender - the stroke of a letter which dips below the base line, as in the letters g and j
6. ascender - the stroke of a letter which rises above the mean line, as in the letters d, f and k.
7.  x-height - the distance between the flat top and bottom of a lower case letter which has no ascender of descender
8.  cap line - the imaginary line which determines the height of capital letters
9. mean line - the imaginary line which determines the height of a lowercase letter.
10.  descender line - the imaginary line which defines the bottom reach of descenders

Type Families:   http://www.nhsdesigns.com/graphic/typography/type-families.php

Define Serif: Basic. Many weight variants as well
Define Sans-Serif: The sans-serif font Futura below has a vast type family. It contains many intermediary weights: light, book, medium, bold, and extra bold. It also contains several condensed versions for more slender type.
When do you use Antique Fonts? To evoke a period
At most how many words should be Decorative Fonts at a time? 3
What does a script font resemble? Handwriting
What element of design does script represent? (From elements lesson) lines.
Why use Symbol Fonts? To compliment a specific font.

Essentials:  http://freelancefolder.com/typography-essentials-a-getting-started-guide/

Define Typography: the art and process of arranging type for a variety of media purposes and is made up of several parts.
Why do designers need a solid foundation in typography? To make your work look very clean but appealing.
Kerning: Space located between individual letters of a word.
Leading:  the space between the lines of text.
Tracking

When do you use the following?
Center Alignment: used to draw attention and is used a majority of the time for Headlines or Titles.
Right Alignment: clean crisp professional look and is used quite a bit for corporate business letters, return address labels, business cards and a variety of other applications where a formal style of alignment is needed.
Justified Alignment:   usually reserved for newspaper print and body text for textbooks, and is more difficult to work with.

Styling:  http://www.nhsdesigns.com/graphic/typography/styling-formatting.php

What is remembered: good styling or bad styling? Bad
What is legibility? The quality of being readable or distinguishable by the eye.
Type size smaller than 7pt is: difficult to read
Type size smaller than 3pts is: utterly illegible
Type range for legible type is: 8pt – 14pt
What do you use for long passages? serif
What case do we use for Body? Upper and lower
What is measure? The width of the text column.
What can you tell me about Ragged Edges?  Disrupts the readability

Text as Image: http://www.nhsdesigns.com/graphic/typography/text-as-image.php

What are some ways text can be used and what font types do you use for each? shaping text. Symmetrical and asymmetrical text

Choosing and Using Type:  http://www.will-harris.com/use-type.htm

**Read ALL of it.  Answer the following: Sets the mood The type is emotional

Why is choosing and using the right font important? (Two reasons)

1. 1. Type is on the page to serve the text. Easy to read. Should not overpower the text.
   What is appropriate? What do you have to consider?
2. There are no GOOD and BAD typefaces

What are the two most important things to remember?  
What is appropriate? What do you have to consider?

Tell me the rules:  (there are 10)

1. Body text should be between 10 and 12 point.
2. Use enough leading .
3. Don’t make your lines too short or too long.
4. Make paragraph beginnings clear.
5. Use only one space after a period, not two.
6. Don’t justify text unless you have to.
7. Don’t underline ANYTHING.
8. Use italics instead of underlines
9. Don’t set long blocks of text in italics, bold, or all caps because they’re harder to read.
10. Leave more space above headlines and subheads than below them, and avoid setting them in all caps